About Primary Auto Group

Primary Auto Group was founded by John and Holly Reinhardt in 2009 in Dawsonville, Georgia. This husband-and-wife team combined their talents to provide an exceptional car-buying experience. Today, it stands as the top pre-owned Jeep Wrangler dealership in the southeast, proudly “Driven by Vision.”

John Reinhardt

John Reinhardt brings 30+ years of automotive sales and operations expertise. As General Manager of Maxie Price Chevrolet—famous for its “hand me a crying towel” slogan—he helped launch the store to the #1 Corvette dealer in the world, earning the nickname “Mr. Corvette.” He later led operations at industry giants Asbury Automotive and Group 1 Automotive.

Holly Reinhardt

Holly Reinhardt worked in the mortgage industry for 30 years and owned HomePoint Mortgage Group. For many years, she won the "Top Guns" award from the Georgia Association of Mortgage Brokers, both as an individual top producer and for her company. Holly now leverages her extensive financial knowledge to assist customers in the automotive industry. She is an expert in all types of financial situations.

Nick Jones

Nick Jones joined the team in 2013. He graduated from the University of West Georgia with a double major in Marketing and Real Estate, initially planning to work at the family business for a short time before finding a job in his field. Little did he know that he would end up loving the car business and putting his education to great use. Nick excels at customer relations, taking the time to understand what every customer is looking for. The company's success is a testament to Nick's dedication and hard work.

Our Business

Primary Auto Group is proud to be a family-owned and operated business. We grow the Primary Family one happy customer at a time.

Primary Auto Group is conveniently located in Dawsonville, GA, just two miles from the North Georgia Premium Outlets and less than an hour northeast of Atlanta. We’re easily accessible from Gainesville, Cumming, Dahlonega, Cleveland, Cartersville, and all of North Georgia.

Primary Auto Group is an Argo factory-authorized dealer.

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