With over 4000 Jeep and Hummer customers nationwide to his credit and a double major from the University of West Georgia, Nick is putting his education to great use by assisting YOU with the Jeep Wrangler or Hummer of your dreams! - Give Nick a call at 706-216-0175 ext 204

From Gainesville, GA Paco has several years experience in Sales and Finance. As a bilingual, he can help make that dream vehicle a reality in either language! Call or come by and get to know Paco.
Hablamos español

Matt has a wealth of experience in service and certification. You can rest assured your new Primary vehicle is in tip top shape!

From right here in Dawsonville GA.
Robert is responsible for the sharp looking inventory and making your new Primary dream vehicle dazzle!

Charley travels the U.S. hand selecting the cleanest, rust free Primary Jeeps, Hummers, Tacomas, FJ Cruisers and more.
He is rarely seen at the dealership but his diligent work and effort is evident everywhere you look!

With a strong back ground in Real Estate and Mortgage Banking , Trista brings a phenomenal level of operations management that takes Primary to the next level.
Call or come by and get to know Trista!

With over 30 years finance experience as a mortgage broker - a consistent top ten performer in the Atlanta market -There's no wonder Holly has the strongest finance options available - GUARANTEED approval REGARDLESS of credit -or- As low as 2.9% with approved credit! "We are prepared to be of assistance to EVERYONE, regardless of credit!"

Before founding the family business, John led a dealership to the top selling Corvette store on the planet. Subsequently went on to operate multi franchise stores for two of the nation’s largest conglomerates.
“I was very fortunate to have had mentors who were the very best of the best in the automobile industry.” That guidance and experience led to the birth of Primary Auto Group. We are a family operated dealership who treats you like family.